Sunday, 5 August 2007

looking through the window

I just found that many people share a same habit that when walking on a street where there are some shoppings seat aside, they tent to have a glance at those show windows, especially women who taking over much more proportion. Of course, girl, like you, could defend yourself by just looking at the clothings or decorations displayed inside. But if being asked what they looked, i think most of them won't get the right answer, because what they really noticed are themselves.
The reason for that seems obvious -- similar looking through the mirror at home, people need to inspect themselves in the public space, then these display windows reasonably play a role of 'walking mirror', relecting girls or boys at any time. I'm not sure whether the first person who creat this way of advertising the products thought of such a result, but apparently, the effect must be diminished nowadays. So imaging that if the class could be made 100% transparency that only jewaries wore by models can be appreciated by the passer-by insdead of thoes wore on their own necks, the sellors may enjoy a higher sale volumes as well.

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